In today’s visual world, advertisement has become more powerful than before. Advertisement as a communication strategy aims to shape consumers’ actions and opinions about their desire of products or services. Most multinational companies hire advertising agencies to promote their products.
Advertisement per se may promote goods but may not influence their sale because of the competitive market. All companies need advertising to promote their products. Therefore, the job of advertising companies is not only to use it as a communication strategy, reach the target audience and deliver its message, but also to make the delivery of the message both creative and entertaining. Since the advertising market has become competitive, every advertising agency is willing to be more creative than the rest, which sometimes can challenge legal boundaries.
On 12 December 2014, we had the opportunity to attend the lecture entitled “Lie, Cheat and Steal- Confessions from the world of digital advertising…
As in the past seven years, Nepalis hope for a timely constitution in 2015. But recent political developments show that there are plenty of reasons to doubt promulgation of a new constitution .
When the elections to the second Constituent Assembly (CA) was round the corner, all political parties promised to draft the constitution in a year in their election manifestos and the calendar of the second CA was drafted accordingly. But now, as the deadline nears, we hear of a possible extension.
Invoking Article 64
As Article 64 of the 2007 Interim Constitution gives a three-year-term to the CA to draft a constitution , political parties would have used the provision if they had felt that more time were needed. But they were all for a maximum of a year to draft the constitution , taking ownership of the work done by the first CA. This was understood to be a sincere commitment by the political parties then. Looking back, it looks like more of a ploy to attract voters. Po…